For years, moms have been asking me to design a combination nursing + pumping bra with the swoon-worthy functionality of our award-winning PumpEase hands-free pumping bra. So we did, and we did with the Snugabell style. Luxurious technical fabric, bold prints and bright colours, and easy-to-use clasps and closures.
Introducing BRA’d: the most versatile, comfortable, and audacious nursing / pumping bra you’ll ever wear.
Invisible under clothes, and featuring both a pumping and nursing layer, BRA’d (pronounced like “broad”) has you covered all day. We’ve even been told it’s comfy enough to sleep in! BRA’d is underwire-free to help prevent clogged ducts and mastitis, features our patented no-stitch flange openings that can accommodate any pump flange currently on the market, and was tested on a variety of women in different shapes and sizes to perfect our fit. We worked with leading athleisure technical designer Cara Sumpton (formerly of Lululemon and Arc’teryx) and created dozens of prototypes to make sure we mastered the complex details of BRA’d and made it as functional and comfortable for you as possible.
BRA’d encourages your individuality to shine through the fog of parenthood, and rejects the notion that life after babies is pastel. It helps fit breastfeeding and pumping into your busy life, rather than trying to fashion your life around breastfeeding and pumping.