Have you ever wondered what’s involved in exhibiting at a wholesale trade show? How about a million square foot show with over 1000 exhibitors and thousands of buyers from retail stores and distribution companies all over the world?
Well, it is a LOT of work. And it is expensive. And it requires loads of planning (many exhibitors book for the following year before they leave the current year’s show) – show specials, promotional giveaways, displays, staffing…
Then there is the post-show follow-up which many exhibitors fail at miserably. This year, for once, I had all mine done within a couple of weeks. <—- SO proud of myself.
Before I started Snugabell, I had *no clue* what exhibiting at a trade show of this magnitude would look like.
So after reading this post from Peter Shankman, I was inspired to buy a GoPro HERO camera, strap it to my chest and give you a taste of trade show life. Follow me as I set up my booth for the ABC Kids Expo in Loo-uh-vul, Kentucky while wearing the Snugabell “Boob Cam”.
Special thanks to Glen and Natalie Sanders of PeekAway for helping me out! (at 1:05)
Let me know what you think in the comments below…