Meet the Snugabellas


Wendy Armbruster - Founder & CEO - Mom to Toni and Michaela
Wendy is a true Gemini - math geek meets designer.  She loves to decompress out in her garden (she comes by it naturally; her mom is in her 80s and still cans 100 lbs of her homegrown tomatoes every summer - the same as her dad did well into his 80s), spend time with friends and family, create, and do things that scare her - ride rollercoasters, bungee jump and drive a little too fast (just like her dad), to name a few.  A freefall skydive is still on her list.

Read Snugabell's birth story here.
Susan Levang - COO - Catmom to Sir Winston Randell Levang ten Den III
Susan loves building strong teams and delighting customers! She has more than 20+ years progressive growth in customer-facing operations and supply chain roles across a variety of industries. Susan believes in collaborative relationships, and building a better community - she volunteers her time with several organizations and currently serves as the President of the Board for the Lower Mainland Christmas Bureau. When she's not busy optimizing supply chains, she loves spending time in her home province of BC - you'll often find her biking or walking the seawall in search of the perfect chai tea (hint - try Granville Island Tea Co).

Catherine - Operations Manager Moooommmm to Claire, Owen, and Ian
Catherine was thrown into the world of pumping when her oldest arrived six weeks early. Claire was gavage fed in the Special Care Nursery (SCN) so Catherine was pumping pretty much exclusively until Claire was kicked out of the SCN for keeping the other babies up with her wailing. Those sleepless nights now long behind her, Catherine is happy to have the opportunity to work at Snugabell and support others in their breastfeeding journey!
Robyn - Bean Counting & Amazon Amazon - Mama to Tyler, Melany, and Mackenzie, Noni to Annabelle, Wyatt, and Madilyn
Robyn was born and bred in beautiful British Columbia. She has been working with Wendy since 2009 and loves the casual, fun environment at Snugabell. Robyn breastfed all three of her children and had nothing but problems – low milk supply, no support and an archaic breast pump. My how things have changed! And she had a VBAC before it was a “thing” (Wendy had to tell her it was a bit of a big deal), so she is kinda famous in the office now.
Karen - International Sales Associate - Mama to Bella
Karen loves working with our international customers. She thinks it is so much fun to chat with people from so many countries and cultures. Those daily conversations really feed her passion for travel. Some of her favourite destinations have been Alaska, Scotland, and Australia. She lives in the American south and in addition to being a Snugabella is an Instructor at Mississippi State University teaching English Composition.
Hillary - Marketing Associate - Mama to Grady and Poppy
Hillary joined Snugabell after a chance meeting with Wendy in 2012. She can be found posting on Snugabell's social media channels while dodging toddler shenanigans. In her spare time, Hillary likes to play in the kitchen and then post photos of her food on Instagram. She recently started playing the banjo. Poorly.
Denise  QC, Packaging, Admin & Shipping Diva – Mama to Olivia and Dixie
In loving memory of Denise, Wendy's beloved younger sister and Snugabell's first employee. Her sudden death in 2018 devastated her family, friends, and everyone she worked with at Snugabell. Her meticulous work and commitment to supporting those who needed help lives on in Snugabell's mission and core values. Denise is greatly missed and remembered often; every year Snugabell supports the Heart and Stroke Foundation in her honour.

Snugabell is a member of the following organizations:


Snugabell is the proud founder of World Breast Pumping Day

World Breast Pumping Day Logo