The breastfeeding world can be overwhelming and pumping parents sometimes struggle to find a space where they feel like they belong. World Breast Pumping Day is an opportunity to acknowledge and celebrate the time, energy, and dedication pumping requires; it’s a chance to honour the love in every ounce. On January 27, 2023, people across the world will gather digitally to celebrate the seventh annual World Breast Pumping Day.
Wendy Armbruster, founder of Snugabell and creator of the award-winning PumpEase hands-free pumping bra, started World Breast Pumping Day in 2017 to help create a space for pumping parents to celebrate their accomplishments and find their digital village.
The theme of World Breast Pumping Day 2023 is: Celebrate Every Ounce! WBPD2023 is pumping parents' cheerleader. Pumping and breastfeeding don't always look the way we envision; World Breast Pumping Day strives to acknowledge and include parents, no matter what their feeding journey includes. Plans change, milestones are met, hopes and dreams are not realized, accomplishments are achieved, and through it all pumping parents persevere, one drop at a time.
World Breast Pumping Day encourages pumping parents to feel pride in their accomplishments, even if what they achieve looks different than the accomplishments of their peers. Sharing our stories is an important part of normalizing pumping and breastmilk feeding. The normalization of breastmilk feeding is vital to our future generations. Breastmilk saves lives.